A few days ago I wrote about a business idea to setup a amazon.com proxy business to save on shipping. Turns out there are some alternatives stores that are even better if you want specific things like books.
I’ve just discovered Booko, a book search engine and price aggregate for Australians. You type a search query, pick a book and it generates a list of the best prices for you from hundreds of stores around the world with shipping and exchange rates calculated for you. Why couldn’t I find this last time I wanted to buy a book? It looks like a new start up so word hasn’t spread about them yet.
I think this is great entreprenuerism. The creator found a niche problem in the market, solved it and from a first impression, solved it well. He wasn’t too ambitious like other price aggregates around that ultimately fail because they search for too broad a veriaty of products for too broad an audience and end up being too slow and don’t provide enough information about specific products.