Video of guru marketer Seth Godin talking about why you should market to and build things for niches rather than a mass audience.
To summarize,
There is too much advertising clutter in the world now, and to get through this clutter, you have to build something different for a smaller more specialized audience. Building things for the masses leads to creating mediocre products that the average person would want. This just adds to the clutter, instead you should build products for niches and get noticed. That way people who notice you tell others and do the marketing for you. Ideas that spread win. Good ideas that connect people spreads.
The summary just doesn’t do it justice. Here is the video. Anyone who is interested in entrepreneurism or will be involved in the building or marketing of a product needs to watch this.
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