I recently attended at talk at the google plex sydney organised by the Young Leaders Network.
There was a lot of interest from the audience about their casual work environment. The googlers where quick to point out that they didn’t choose to be casual because they wanted to be different, they have a casual work environment because people are more productive when they are comfortable, and comfortable means casual for a lot of people.
Productivity drives their choice in corporate culture, not the other way around. That really is a profound yet intuitive approach. A truly google way of thinking.
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