Bill Gates seems to think so. Source
Microsoft founder turned philanthropist Bill Gates released a glass full of mosquitoes at an elite technology conference to make a point about the deadly disease malaria.
With over 500 diggs (just a day after the incident), the article currently resides as #15 on the home page of reddit. This bizarre act (also know as a “wtf”) could prove to be one of the best marketing moves in non-profit history. I wonder what Seth Godin would think of this as a marketing move.
Edit: The entire talk here titled, “Bill Gates unplugged: How I am trying to change the world now”
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