As a follow up to ‘why I’m not an early adopter’ in the previous post, Seth Godin’s recent post, “The high cost of now” explains it most clearly.
http://sethgodin.typepad.com/seths_blog/2008/12/the-high-cost-o.html
“Sometimes, in our quest for the new, we overpay. Most of the time, moving down the curve will decrease your costs dramatically, without hurting your ability to make smart decisions.
…
I bet you are overspending on now. Not everywhere, just in the wrong areas. Worth an audit, probably.”
It’s common sense, but it’s an irrational thing that a lot of us do.
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